From time to time, I get asked how Rewhipped comes up with names for our products. It's a fair question, our names are unique! It's not easy, but it can be quite entertaining.
Shortly after we started developing recipes for our cookies, we talked about how we could name them. We kicked around several ideas — simple descriptions, town names, arbitrary names — just to name a few. None of these captured the essence of our unique products.
Developing a new recipe takes weeks of brainstorming, testing, and feedback. By the time we have reached perfection, that dessert feels like part of our family. As part of the family, they call for personalized names. Some names are more serious, honoring the people who have inspired the recipe. Others are more whimsical, capturing a comic element or paying tribute to a favorite character.
In the coming months, we'll share with you the stories behind each product name. We'd like your help, though. If you'd like to know the reason behind a particular name, let us know by commenting on this post. If you make a request, you'll be entered in a drawing to win a dozen of that cookie. We hope you'll enjoy getting to know us better!